Hello and welcome, I’m
JAMES FOX
+11 years XP in MENA. Strategy @ MullenLowe, BBDO, We Are Social. Postgrad Diploma @ Digital Marketing Institute, Double BA Socio/Anthro & Media/Comms @ American University of Beirut. Multi-awarded @ Cannes, Effies, Dubai Lynx, D&AD, Clio, Ad Stars. Bilingual EN/AR. From UK/LB.
In less than 280 characters:
What I do
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Social & Digital Strategy
Transforming data and analytics into ideas that drive engagement and growth
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Brand Strategy & Management
Developing positioning, narratives & propositions that strengthen brand value and growth
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Campaign Planning & Execution
Leading integrated brand campaigns & activations from concept to delivery
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Market Analysis & Consumer Insights
Turning market trends & consumer behaviour into actionable strategies
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Cross-Functional Collaboration
Connecting disciplines to deliver seamless campaigns
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Strategic Planning & Pitching
Crafting comms plans & presentations that win trust & business
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Client Partnerships & Retention
Strengthening relationships to deliver lasting value
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Team Leadership & Training
Guiding teams with collaboration, creativity & clarity
I've worked with some of the world's biggest brands
The Work
An-Nahar: The Blank Edition
Published a blank newspaper to protest Lebanon’s political paralysis, transforming silence into a call for accountability that sparked nationwide participation and global headlines.
Emirates X Arsenal FC
Activated Emirates’ global football sponsorship with Arsenal by creating fun, branded social-first content and gamified activations with players that deepened fan engagement worldwide.
New Balance Ramadan 2024
Localising New Balance’s global Run Your Way platform into You Run the Night, a Ramadan-first campaign for MENA that blended influencer films, PR, and an Iftar fashion event .
Mitsubishi UAE Social Strategy
Revamped Mitsubishi UAE’s outdated social strategy by replacing offer-heavy, inconsistent content with a simple, engaging framework to boost brand consideration.
Deep Dive Dubai Repositioning
Reframed the world’s deepest pool from a record-breaking novelty into an “only in Dubai” bucket-list lifestyle brand with the platform Plunge Into Incredible.
XDubai Brand Refresh
Unified Dubai’s extreme sports brand with a refreshed logo, design system, and narrative, transforming the “X” into a bold symbol of ambition, adventure, and identity.
Emirates IG Stories
Reimagined Emirates’ Instagram Stories into a dynamic always-on platform, blending culture, sports, and travel moments to engage millions of global followers.
Baalbeck Intl. Festival: Sound Of Resilience
Demonstrated national resilience during COVID with an audience-less concert, reaching 43 million viewers with a message of unity and hope.
Lebanon MOE: #SaveOurFace
Transformed environmental shame into a unifying movement, using the face-palm to mobilise tens of thousands for the largest national beach cleanup.
Organon: Missdiagnosed
Exposed the gender data gap in heart disease highlighting how women’s heart attack symptoms are misdiagnosed, sparking awareness, debate, and change across the region.
Recognition
CANNES LIONS
Grand Prix Lion in Print & Publishing - An-Nahar: The Blank Edition
2 x Bronze Lions
10 x Shortlists
MENA EFFIES
2 x Gold Winner - An-Nahar: The Blank Edition
2 x Silver Winner - An-Nahar: The Blank Edition
Bronze Winner in Healthcare Services - Organon: Mis[s]diagnosed
Bronze Winner in Positive Change Environmental - Lebanon MOE: #SaveOurFace
D&AD
Wood Pencil Winner in PR / Reactive Response - An-Nahar: The Blank Edition
3 x In Book / Shortlist
CLIO AWARDS
3 x Silver Winner
1 x In Book / Shortlist
LOERIES
Gold Winner in Print Communication - An-Nahar: The Blank Edition
Bronze Winner in Digital Communication: Social Media - An-Nahar: The Blank Edition
Silver Winner in Live Events - Baalbeck International Festival: #SoundOfResilience
WHITE SQUARE
1 x Grand Prix Winner - An-Nahar: The Blank Edition
1 x Gold Winner
2 x Silver Winner
DUBAI LYNX
3 x Grand Prix Winner - An-Nahar: The Blank Edition
1 x Silver Lynx & Bronze Lynx
1 x Bronze Lynx in Entertainment - Baalbeck International Festival: #SoundOfResilience
CRESTA AWARDS
1 x Bronze Winner in The Media Magic Award - Baalbeck International Festival: #SoundOfResilience
AD STARS
Grand Prix of the Year
4 x Grand Prix Winner - An-Nahar: The Blank Edition
4 x Gold Winner - An-Nahar: The Blank Edition
1 x Silver Winner - An-Nahar: The Blank Edition
Recommendations
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"James is one of those people who’s just fun to work with. He’s always learning and never afraid to get his hands dirty. While working together, I saw him doing courses, picking up new tools & staying sharp. Thanks to his multicultural background James just gets people and that's a big asset. Clients like him, trust him and that kind of energy opens doors and creates opportunities."
Hovsep Guerboyan - Regional Creative Director, Impact BBDO
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"Working with James during our time together at Mullenlowe has been marked by a sense of curiosity, continuous exploration and a shared passion for pushing boundaries especially in the context of social strategies and content which he specializes in. I have learned a lot from him and enjoyed the team dynamics where professionalism mixed with a sarcastic humorous spirit made our long days and nights more bearable and way more fun. James is a well spoken and an experienced strategist who understands social and digital, and a team player who works closely with the creative team to deliver content that is both creative and rooted in business objectives. He is an asset to any organization he works for."
Anastasia Younes - Strategy Director, Think Human
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"I had the pleasure of having James in my team for 2.5 years, during which he added enormous value in elevating the agency’s social capabilities and output, from developing the prototype for our social strategies, diving deep into social data and analytics to demonstrating a wide and deep understanding of platform specific content formats and executions that led us to win and maintain key socially-led accounts. Beyond his strengths in social, James has demonstrated enthusiasm and capability for brand strategy that makes him a strong team member in any integrated strategy unit. However, most importantly, in addition to his strategic capabilities, what I’ve valued the most in working with James is his work ethic, curiousity, willingness to continually learn and grow, great rapport with people, and above all that he shows up, time and time again for the work, for the team, and for the agency."
Damayanti Purkayastha - Head of Strategy, MullenLowe MENA
Contact Me
ejamesfox@gmail.com
Phone
+971 585 808 661