
An-Nahar: The Blank Edition
An-Nahar is the leading Arabic-language newspaper in Lebanon. It has a long history of standing up against political corruption. Gebran Tueini, the grandson of the paper’s founder and former editor-in-chief, was assassinated for his fierce criticism of outside influencers in Lebanon. The paper continued in his memory and became a leading source of courageous reporting.
Following the 2018 elections, the government had failed to form a government for months; meanwhile, politicians used the country’s media to print their excuses. An Nahar decided to take a stand and let its readers take over an entire blank edition that would turn the whole country into the largest editorial group in history. Citizens filled the pages with the future they demanded from their politicians. The campaign not only reignited public discourse, it also made history, cementing its place as one of the most awarded campaigns ever from the Middle East.
Awards Won
Cannes Lions
1 x Grand Prix, 2 x Bronze, 10 x Shortlist
MENA Effies
2 x Gold, 2 x Silver
D&AD
3 x In Book/Shortlist
Clio Awards
3 x Silver, 1 x Shortlist
Dubai Lynx
3 x Grand Prix, 1 x Silver, 1 x Bronze
Adstars
4 x Grand Prix, 4 x Gold, 1 x Silver
White Square Awards
1 x Grand Prix, 1 x Gold, 2 x Silver

As the Digital Planner, here’s what I did…
1) Captured Public Reaction
Covered readers’ first impressions on launch day through live vox pops, documenting authentic responses to the blank edition.
2) Led Digital & Social Rollout
Directed the campaign’s online launch, ensuring seamless amplification across social platforms and digital channels.
3) Amplified User Participation
Created a framework for turning blank pages into interactive digital canvases, encouraging citizens to write, share, and spread their messages.
4) Monitored & Tracked UGC
Set up systems to track user-generated content across platforms, analyzing engagement, sentiment, and organic reach.
5) Coordinated Influencer & Media Activation
Collaborated with influencers and media outlets to amplify conversations and push campaign visibility globally.
6) Delivered Real-Time Insights
Reported on digital performance and audience reactions, guiding how An-Nahar extended the story online and offline.
Ask me about this project
ejamesfox@gmail.com
Phone
+971 585 808 661